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Founded in 1999, Mediagistic is perhaps the largest marketing services company in the HVAC industry. Through a balanced combination of experience, learnings, technology and a proven suite of branded solutions, we are driving business transformation across the entire HVAC channel partner ecosystem.
We excel at driving business at the regional and local level by creating a unified and personalized customer experience across multiple channels, devices, platforms and touch points. We always begin with the end in mind to determine strategy, execution and KPIs. From there we customize each program and campaign to ensure there is continuity in channel, device, platform and creative messaging that aligns with the expected or desired outcome.
Mediagistic has been commissioned by Daikin Comfort Technologies to assist their dealer network in all elements of accruals fund management. As a partner with Daikin Comfort Technologies, Mediagistic will provide all reimbursement documentation to Daikin for their marketing programs on behalf of the dealer while adhering to all brand and advertising guidelines.
Our team of Account Development Managers thoroughly review and assess your business goals and objectives. From that foundation, we build a plan to effectively reach your target audience.
Uncover and understand your business goals, services and service areas.
Objectively analyze your market, competitive layout and current strategies.
Comprehensive, sustainable and scalable campaigns designed to meet your goals and needs.
Team of marketing experts dedicated to your business.
Constant team access with regularly scheduled meetings.
Transparent performance metrics and ROI data accessibility 24/7.
Mediagistic reshapes and exceeds the expectations of clients by consistently providing an extraordinary customer experience. Each dealer receives a dedicated Account Manager and reoccurring Plan of Action (POA) call. POA meeting layout consists of business updates, performance review, campaign insights, pending action items, reviews/reputation, call monitoring discussion and ideas/suggestions.
Mediagistic provides access to campaign reporting at any time via their Business Center dashboard. In addition, each client receives an automated weekly email report with a 7 day performance snapshot along with the ability to click straight to the dashboard to view and measure campaign performance more in depth. Each campaign includes a call tracking number which allows every client to listen to calls and review emails received. The dashboard also allows clients to adjust date ranges as desired, including year-over-year reporting.
Mediagistic will provide all reimbursement documentation to Daikin for their digital programs on behalf of the dealer while adhering to all brand and advertising guidelines.
The Daikin Select is designed to allow you the flexibility of building a custom advertising campaign that focuses on YOUR COMPANY, YOUR GOALS, and YOUR BUDGET.
Whether your goal is to build brand awareness within your local market, create opportunities for your phone to ring or a combination of both, Mediagistic digital programs allow you to select a package based on the specific marketing needs of your business.
Choose from one of our pre-packaged solutions below or speak to a Mediagistic Representative to build your own custom plan.
Hover over any one of our leading programs to learn more!
For growth-focused dealers ready to dominate their market, LeadBuilder offers a fully managed digital marketing solution. With a dedicated Digital Strategist and a comprehensive marketing plan, LeadBuilder covers all aspects of your digital marketing to ensure long-term success.
Get your website live in minutes with Service.ly for only $99/month.
Choose MGSites for a hybrid approach with professional development support.
Choose Leadbuilder for a balanced digital marketing solution.
Invest in MarketLeader to scale your business with a fully customized marketing strategy.
PAY-PER-CLICK ADVERTISING ALLOWS YOU TO GENERATE LEADS AND MAXIMIZE YOUR ONLINE PRESENCE by increasing your reach at the time your target audience is searching for your services. Pay-Per-Click advertising can also complement organic results, either by garnering more real estate on the first page of search results or by putting your brand on the first page for highly relevant terms where organic visibility
is not high.
Performance Marketing or Pay-Per-Click (PPC) is a model of digital marketing in which an ad is placed on a search engine (ie: Google) and is charged a fee by the search engine each time the ad is clicked. PPC ads appear above organic results and are displayed after each search query (ie: Window Replacement). A Google PPC campaign will be created and keywords and ad groups will be strategically tailored to target multiple search queries by consumers within your local market. Your business will be featured in the copy that appears in the ad placed on the search engine, and all clicks on the ad will direct visitors to a conversion focused landing page which links to your company’s website.
GEO-TARGETED TRAFFIC TO YOUR WEBSITE through the use of social platforms gives you increased brand recognition by potential customers. Social Advertising gives a local audience higher frequency of brand messaging and special offers to maintain top-of-mind awareness.
Performance Marketing or Pay-Per-Click (PPC) is a model of digital marketing in which an ad is placed on a search engine (ie: Google) and is charged a fee by the search engine each time the ad is clicked. PPC ads appear above organic results and are displayed after each search query (ie: Window Replacement). A Google PPC campaign will be created and keywords and ad groups will be strategically tailored to target multiple search queries by consumers within your local market. Your business will be featured in the copy that appears in the ad placed on the search engine, and all clicks on the ad will direct visitors to a conversion focused landing page which links to your company’s website.
MARKETING THROUGH ONLINE OR MOBILE VIDEO CAN BE A VERY POWERFUL TOOL TO INCREASE BRAND AWARENESS.
The platform allows advertisers access to potential customers they may not otherwise reach through more traditional media channels.
YouTube Advertising is a model of digital marketing in which an ad is placed on the YouTube platform as a 15 or 30 second ad that runs before a YouTube video starts. Pre-Roll Ads are viewable across multiple sites, Android and iOS YouTube Apps, and Web TVs. Video interactions encourage viewers to visit your website or take advantage of promotional offers.
GOOGLE HAS LAUNCHED A NEW WAY FOR CUSTOMERS TO BOOK PROFESSIONALS through Local Services by Google. Local Services puts trustworthy local companies in front of customers who are actively looking to find a credible company for immediate service or install.
Local Services shows qualified professionals at the top of Google’s search results when a customer is looking for relevant services. Local Services also allows customers to quickly see reviews, company profile, services offered, and hours of operation. The main ad unit will show a carousel of three businesses that rotate based on proximity, job type, reviews, and provider responsiveness. Providers that are signed up and approved receive a Google Guaranteed badge on their ad, access to the Local Services app, premium promotion on search results pages, and a polished profile page with related service reviews — all of which help providers build a great online reputation. Mediagistic will assist with onboarding the account and provide training documentation along with intermittent call-monitoring and customer support.
STREAMING TELEVISION HAS GAINED SIGNIFICANT TRACTION over the past few years, allowing businesses to effectively reach consumers utilizing a video platform that optimizes brand awareness.
Over the top of “OTT” is the term used for the delivery of film and television content via the internet, without requiring users to subscribe to a traditional satellite or cable provider. Sling & Hulu are among the most popular OTT providers, but there are many more. In contrast to cable or broadcast television because it’s delivered over the internet, OTT is unique in the ability to target households down to the zip code level. This targeting makes it much more desirable for companies with a defined service area and helps eliminate waste (ads shown to users outside your service area). Additionally, OTT is also focused on the user and not the program or channel. When making a traditional television or cable buy, you would purchase specific channels and/or programs that have a high viewership of your target demographic. OTT, conversely, identifies the household (in some cases user) as meeting your target demo and serves them an ad regardless of the programming they are consuming. OTT is not a silver bullet and is not always the best solution over cable to broadcast television. Mediagistic can evaluate your service area and help you understand if OTT is the right solution to meet your business needs.
